One year after their launch in South America, we caught up with Hadar Sutovsky, VP External Innovation, ICL Group & General Manager, ICL PLANET Startup Hub and VP Marketing and Innovation | South America Ithamar Prada.

Watch below to hear what makes the region attractive for investors, why they are keen to connect with delegates while also covering why nutrition density is a hot topic for agtech.

Catch up with Hadar, Ithamar and the ICL team at World Agri-Tech South America on June 20-21.